36Labs

Digital marketers and brands need to know what content and messaging will actually capture human attention, but this is described on the page only in the broadest terms: as modelling 'the attention economy' and 'teaching machines what wins human attention.' The page does not spell out who struggles with this today, what alternative they use, or what it costs them in concrete terms.

36Labs positions itself as a research lab whose core work is teaching machines to understand and predict what wins human attention. This underlying technology, referred to as 'the 36 Labs engine,' powers Outer Circle, described as an end-to-end digital marketing agency. Beyond this connection between the research lab and the agency product, the page gives no further detail on specific techniques, features, or how the modelling work is applied.