ad:personam
Self-serve programmatic DSP that lets agencies and small businesses plan for free and launch ad campaigns with no minimu
The Problem
Small agencies and independent businesses that want to run programmatic advertising campaigns typically face high minimum spend requirements, agency fees, and dependence on accredited partners to access premium inventory. This makes it costly and complex for small teams to buy display, video, CTV, and audio ads programmatically. Customers quoted on the page describe previously needing an accredited partner for programmatic advertising that came with a high price tag, and note that managing programmatic campaigns can be time-consuming for a small agency without the right tools.
The Solution
ad:personam is a self-serve DSP that gives agencies and small businesses free access to a Planning Mode, where they can use the AI Media Planner, Forecast tool, and Domain Query and Discovery to build strategies and simulate reach and cost before spending any money. Once ready, users subscribe to launch campaigns across display, video, CTV, audio, and native with no minimum ad spend, using creative formats such as static banners, HTML5, VAST/VPAID video, and third-party tags, with hosting included via Adform. The platform provides access to 330+ inventory sources across 30+ ad exchanges, audience and contextual targeting via Lotame, Semasio, and Digiseg, brand safety filtering by IAB category, PMP and curated deals, domain allow/blocklists, and AI-powered reporting tools including Insight Agent and Query Agent. Pricing is transparent, with a free Planning Mode tier and paid Starter (€149/month) and Pro (€299/month) plans, each offering a 30-day free trial.