Blooio

Businesses that want to talk to customers over Apple Messages for Business, RCS, or WhatsApp today deal with disconnected touchpoints: a website visit, an app session, a help center ticket, and a support call often don't share context, forcing customers to repeat themselves and start over each time. Launching Apple Messages for Business itself requires brand verification, backend integration, and a formal Apple Experience Review, which is a nontrivial technical and operational lift for a company to build alone. Without a connected system, businesses can't easily let customers pay, authenticate, submit forms, or get support inside a single persistent conversation, and AI agents or human teams can't be looped into the same thread without breaking continuity.

Blooio is messaging infrastructure and an API (v4) that connects a business's website, app, help center, and CRM/backend systems into Apple Messages for Business conversations, with additional support for RCS and WhatsApp. Inside a conversation, Blooio supports structured interactions such as forms, quick replies, list pickers, rich links, file attachments, authentication, and native Apple Pay checkout, so customers can complete tasks without leaving the thread. It also provides an orchestration layer that connects conversations to CRM data, backend workflows, and AI agents, with features like human handoff and auto scaling so conversations can move between automation, AI, and human support without the customer restarting. Companies go live through a three-step process: registering a brand profile in the Apple Business Register, connecting and testing their systems via the API, and passing Apple's formal Experience Review.