Figcel

Online store owners need Meta ads that keep working, but today they either pay freelancers or agencies (one customer cites $800 a set) for creative that goes stale, or they guess at what might sell. Competitors in their category run specific ads for months because those ads work, but figuring out why and replicating that insight in a brand's own look takes design and research time most small teams don't have. Creative that doesn't match the store's colours, fonts and voice looks generic and underperforms, while refreshing ad sets regularly (for festivals, sales, new launches) is manual and easy to let slip.

Figcel takes a single store link (a homepage or product page) and reads the brand's colours, fonts, product photos and writing voice to generate Instagram and Meta carousel ads in that same look. It studies the longest-running ads in the store's category and in the user's own customer reviews to work out what promises and angles work, then produces original ads (not copies) with copy already fitted to Meta's primary text, headline and description length limits, across angles like bestseller, first order, gifting, festive or comparison. Outputs come in multiple sizes (4:5 feed, 1:1 square, 9:16 story) from one design, with every layer and word editable, and users can request a redo with a note. The product also prepares festive and seasonal ad packs ahead of occasions like Halloween, Black Friday or Diwali, and supports both US and India market conventions (dollars or rupees, relevant platforms).