Flyweel

Businesses that generate revenue through ads, such as B2B SaaS companies, lead sellers, affiliate marketers, financial services firms, law firms, home services companies, health providers and education businesses, pay ad platforms in real time but see leads convert to realised revenue only 30 to 90 days later, or longer. Ad platform invoices must be reconciled manually against accounting systems, and businesses often lack visibility into which lead sources or campaigns actually produce returns versus just cost. This cash flow gap between ad spend and revenue forces companies to cover the wait with their own cash, limiting how aggressively they can scale winning campaigns.

Flyweel offers advertising finance cards and capital that close the gap between ad spend and realised revenue. Its Performance Capital Card is a pay-in-full charge card with performance-based underwriting and no credit checks, with limits from $10k into the millions based on revenue and ad performance. Its Debit Card mode lets businesses issue unlimited cards by media buyer, platform or account, with per-card and account budgets so spend controls are set before money goes out. The platform also includes automated reconciliation that matches platform invoices (Meta, Google, TikTok) to accounting software like Xero, an AI agent and MCP server that lets users query ad and card data or set card budgets from any AI client, and AdGrid, a unified view across ad platforms.