Formo

DeFi and crypto app teams struggle to see a full picture of their users because behavior spans offchain touchpoints like website visits and onchain activity like wallet transactions across multiple chains. Traditional analytics tools such as Google Analytics or Mixpanel are described as clunky for handling onchain data, leaving growth leaders with fragmented views and vanity metrics instead of clarity. Without a unified system, teams cannot easily measure which campaigns actually drive high-value wallets, revenue, and retention, or segment users by onchain behavior. This forces teams to piece together data manually or rely on incomplete metrics that don't reflect true growth.

Formo is a data platform that unifies offchain and onchain data into a single system of record for crypto apps. It offers Product Analytics to track the user journey from first visit to transaction, with unified event tracking, onchain attribution, and metrics like CAC, LTV, revenue, and churn. Its Wallet Intelligence feature builds customer profiles and segments based on wallet behavior, protocol, chain, token, and net worth without requiring SQL, including wallet labels and socials. Formo also provides Token-Gated Forms for launching gated waitlists and forms on Ethereum and Solana with World ID and Passport integrations, plus a Chartbuilder, real-time Alerts, and an MCP server that lets teams query their data using AI tools like Claude, ChatGPT, and Cursor.

Formo highlights a new MCP integration allowing users to query their data directly through Claude and ChatGPT, positioning AI-driven data access as a current feature push.