Light Anchor

Consumer brands selling on Amazon and Shopify need to manage a sprawling set of ongoing tasks: writing and testing video ad creative, launching and pruning campaigns across Meta, Google, TikTok and Amazon, keeping product listings and images current, requesting and tracking customer reviews, and now also making sure the brand shows up when shoppers ask AI tools like ChatGPT or Perplexity for recommendations. Doing this well traditionally requires a human agency or in-house team juggling many channels and checking performance data by hand. The page frames this as work that normally happens slowly and inconsistently, with campaigns that should be paused or scaled sitting untouched and listings that go stale as ads change.

Light Anchor operates a set of named AI agents, Storefront, Ads, AEO/GEO, and Research, that run continuously against a brand's Amazon and Shopify presence. The Ads agent generates video ad variants (shown using a tool called Seedance 2.5), launches them on Meta, Google, TikTok and Amazon, and scales or pauses them daily based on CPA and ROAS. The Storefront agent refreshes listing bullets and images from winning ad content, publishes landing pages per ad, and sends review requests. The AEO/GEO agent runs AI shelf prompts against ChatGPT, Perplexity and Google AI, publishes llms.txt and JSON-LD entity data, and tracks how often the brand is cited. The Research agent mines competitor reviews and flags claims to counter. All agent actions are logged in an activity feed, and the company sends a weekly email report summarizing sales, spend, MER, top-performing ads, and what changed.