Looove

People may have low mood linked to low vitamin D or disrupted body clocks, and sunlight exposure plays a role, but more sun does not simply mean a brighter mood. Many people lack a simple way to build a consistent outdoor habit or to notice patterns between time outside and how they feel. Existing wellness tracking tends to focus on raw UV dose rather than on habit-building or self check-ins. Without a structured nudge, people may not make time outside part of their routine or connect it to their wellbeing.

Looove offers Sunlight Diary, a tool where users pick a goal, get a suggested daily outdoor habit, start tracked outdoor sessions (including nearby walks), and check in on how they feel afterward to build a routine over time. The company is also building a full Looove App for iOS and Android, described as a proactive wellness agent featuring Louie Chat, timely check-ins, and permissioned connections to wearables, health reports, and other apps. Longer term, Looove plans a Smart Ear Cuff, a screen-free, voice-based wearable in jewelry-inspired designs intended to track daily sunlight exposure, slated for 2027. The site explicitly frames this as building a habit and mood-awareness tool, not a device for chasing a specific UV dose, and tells users to keep their usual sun protection.