Mywa

Small business teams juggling WhatsApp across multiple phones and apps lose track of who replied to which customer, as the page illustrates with a scenario of 'five apps, three phones and one tired team' and missed messages, forwarded screenshots, and duplicate replies. Many WhatsApp API providers add a markup of 20-26% on top of Meta's per-message rates, and setup is often described as slow, requiring sales calls, paperwork, or a developer. Businesses also risk losing their number or chat history when moving from the regular WhatsApp Business app to an API-based tool. The page frames the alternative as markup, mess, a month-long setup, and a learning curve.

Mywa is a WhatsApp Business API platform built on Meta's official WhatsApp Business Platform (as a Meta Tech Provider) that lets a business connect its existing number in minutes via Meta's Embedded Signup, using coexistence mode to keep the regular WhatsApp Business app running on the same number. It bundles a shared team inbox for up to 5 teammates (with chat ownership, internal notes, and history), campaign sending with delivery/read/reply analytics, visual automations for lead qualification and routing, in-browser WhatsApp calling, a REST API with webhooks, two-way Google Sheets sync, CSV import and segments, and in-chat payment requests via Razorpay, PayU, BillDesk or Zaakpay. It also integrates with Shopify, Click-to-WhatsApp ads, Meta Conversions API, Zapier, Make and n8n. The company charges a single flat software fee and passes Meta's message charges directly to the customer with 0% markup, positioning this as the core differentiator versus competitors who resell messages at a markup.