Pigeon

Early-stage founders, from pre-seed to seed, need their first customers before their cash runs out. Many get stuck between continuing to build their product and actually going to find customers, often shipping features for weeks without having a single customer conversation. Figuring out who to talk to, where those people gather online, and what to say to them is slow, uncertain work that eats into limited runway. The page frames this directly through an example persona worried about outreach being "a bit of a mess" while time and cash keep ticking down.

Pigeon starts from a customer brief describing who the founder wants to reach and what problem they solve, then researches relevant subreddits, reading about a month of posts and comments to find recurring problems and learn the community's tone and voice. From this research it proposes a small free tool (a lead magnet) aimed at one of those recurring problems, writes the code for it, and ships a working web tool, illustrated on the page by a "Runway Check" calculator that turns cash and burn into a timeline and action plan. Pigeon then drafts Reddit posts, comments, and DMs in the community's voice to start conversations rather than pitch a product, and brings every draft to the founder for explicit approval before anything is posted or sent. It uses responses to the tool and outreach to iterate on both the tool and future conversations.