Ploy

Companies launch a website and then it stagnates: content goes stale, technical SEO issues accumulate, competitor moves go unnoticed, and visitor intent signals are never captured or acted on. Today this work is split across manual SEO audits, ad hoc content writing, and disconnected analytics tools, requiring constant human attention to monitor rankings, fix broken pages, identify high-intent visitors, and connect ad spend to pipeline. Without dedicated staff watching these signals continuously, teams miss traffic drops, let competitors out-position them on comparison pages, and let enterprise-fit visitors leave unidentified and unengaged.

Ploy runs three connected products, Web, Grow, and Ads, that monitor a site and its competitors continuously and then act: agents write content, fix technical SEO issues, build counter-pages when a competitor changes positioning, identify and score visitors against an ICP, queue outreach, and attribute ad spend to closed deals. The platform surfaces this activity as a feed of agent actions (fixing broken OG tags, patching sitemaps, drafting backlink outreach, improving AI-search citation via FAQ schema) and lets users ship site updates from Claude, ChatGPT, or Cursor. It also offers 'PloyBooks,' a library of pre-built growth playbooks (homepage builds, content libraries, ABM pages, competitor alternative pages, CMS migrations into PloyDB, LinkedIn outreach, and more) that can run on a schedule, trigger from an event, or be left to Ploy's own judgment.