Prox Technologies Inc.

Equipment manufacturers like concrete formwork suppliers have buyers who need help translating site conditions (wall height, crane access, crew priorities) into the right product and configuration, but today this knowledge is buried in manuals, catalogs, and calculators that customers must dig through themselves. Without guided selection, buyers risk choosing the wrong-fit product, which the page frames as a source of returns and lost revenue. Product knowledge also tends to live in disconnected silos across the website, channel portals, QR codes on equipment, and messaging channels, making it hard to give a consistent answer wherever a question starts.

Prox acts as a technical sales assistant that sits on top of a manufacturer's catalog, manuals, calculators, compatibility rules, and quote logic. It asks buyers guided questions (for example wall height, site constraints, and crew priorities) and returns a specific product recommendation, such as a panel mix of Doka Framax Xlife formwork, citing the source documentation (like a user guide page) and compatible accessories. The same governed product layer powers the company website, channel account portals, QR codes on physical products, messaging follow-up, and MCP integration into AI tools, and ends in a quote-ready handoff for sales review. Deployment follows a four-step process: the manufacturer sends its catalog, Prox builds the experience, the manufacturer's experts test it against real questions, and it goes live only after their approval.