RE/UGC

Founders and marketers who need video ads for consumer apps often lack budget or time for UGC shoots, and testing new hooks normally requires filming new footage each time. One testimonial says 'We had no video content and no budget for a shoot,' and another describes testing five hooks a week instead of one a month because filming was the bottleneck. Stock footage is also described as looking fake rather than like real people, which undermines the believability UGC relies on. This leaves app and SaaS marketers without a fast, cheap way to produce scroll-stopping openers to pair with their actual product demos.

RE/UGC sells a library of 312 short, AI-generated reaction video clips (57 AI characters) sorted by emotion (shocked, hyped, skeptical-to-sold, etc.) and by consumer app niche (fitness, fintech, dating, AI tools, games, and others). Customers pick a 3-5 second reaction clip to use as a hook, download the full-resolution raw original, cut their own product demo footage onto it, add captions, and post the finished ad. The clips are explicitly raw and unedited, not automatically finished videos, and are AI characters rather than real customer testimonials. Pricing is a single $19 one-time payment for the current library, including commercial-use license and unlimited re-downloads, though future collections and AI generation are sold separately.