Refgrow
Refgrow is embeddable affiliate/referral tracking software for SaaS and AI companies, with built-in affiliate sourcing.
The Problem
SaaS and AI companies that want to run referral or affiliate programs today rely on tools like Rewardful, FirstPromoter, Cello or Tolt, which cost $49-99 per month and often charge transaction fees or cap revenue at $5k-75k per month. These tools typically run as external portals, so affiliates need separate logins and use clunky dashboards disconnected from the product, which causes friction and lost conversions. Setting them up can take weeks of integration work. On top of the cost and integration burden, companies still have to find affiliates themselves, manually hunting for partners on Twitter, forums, and through cold outreach.
The Solution
Refgrow is a referral and affiliate program platform that embeds directly inside a SaaS or AI product via a single line of code, with setup described as taking under 5 minutes. It tracks clicks, signups, purchases, and earnings automatically, supports commission rules (recurring, lifetime, multi-tier, per-product), and handles automated payouts through PayPal and Wise, with payment integrations for Stripe, LemonSqueezy, Paddle, Polar, and Dodo. To help companies find affiliates, it offers a one-click way to invite existing Stripe customers, a Partner Network for browsing and inviting affiliates by niche, a public programs directory, and an AI Recruiter that finds creators and drafts outreach. It also offers a standalone Hosted Portal as an alternative or complement to the embedded widget, white-label branding on higher plans, a REST API with webhooks, an MCP Server for AI agent integration, and self-billing invoices with EU VAT compliance. Pricing starts at $29/month with 0% transaction fees and no revenue limit, positioned against competitors starting at $49-69/month.
Why Now?
Refgrow highlights AI-readiness, including an AI Recruiter for finding affiliates and an MCP Server so AI agents can manage the referral program, reflecting demand from AI-era SaaS products.
