Riffi

Small businesses and creators need a steady stream of branded content for TikTok, Instagram, LinkedIn and other platforms but lack the time or staffing to produce it consistently. Hiring dedicated content staff is treated as unrealistic for many of these businesses, described on the page as not needing 'another full-time job.' Without a system for remembering brand voice, audience, products and visual style, new content risks feeling inconsistent or off-brand. Keeping track of drafts, campaign research and a publishing calendar across multiple connected social accounts also means juggling separate tools.

Riffi lets a user start with a website, social profile or just an idea, then generates branded videos, carousels, memes and ads from that input. It maintains a 'Brand Brain' that stores audience, brand voice, topics, products, colors, fonts, photos and past content so new posts stay consistent with the brand. A Campaigns feature takes a goal, audience and competitors, surfaces linked research and sourced creative angles, and turns a chosen direction into content. Users can also take a reference video, personalize the hook, and connect it to their own product demo with added text and a continuous soundtrack. Finished content can be planned on a calendar and published or scheduled directly to connected accounts on TikTok, Instagram, Threads, Facebook, LinkedIn and X, with every post reviewed and approved by the user before it goes out.