Screen Charm

Founders, developers, and course creators need to produce polished screen recordings and demo videos to show their work, launch products, or teach lessons, but many lack video editing skills or time to learn complex editing software. Today they might rely on separate tools for recording, editing, captioning, and audio cleanup, or skip polished video entirely because the process is too complicated. The founder of Screen Charm explicitly notes that many builders create great products but cannot showcase them effectively on video. Without automatic effects like zoom, cursor smoothing, and captions, recordings can look flat or amateurish, which weakens landing pages, launch posts, docs, and course content.

Screen Charm is a Mac-first screen recorder that captures full screen, a single window, or a selected area, along with camera, microphone, and system audio, and lets users pause and resume recording. After recording, it automatically applies smart auto-zoom on clicks, cursor smoothing, and motion blur, all of which can be tweaked or turned off. Its built-in editor supports trimming and cutting, auto-generated captions, blur regions for sensitive content, variable speed per clip, background music, one-toggle mic noise cleanup, click highlight ripples, camera overlay layouts, gradient or photo backgrounds, and MacBook device frames. Users can export locally as MP4 up to 4K UHD, generate a vertical split video for Reels, Shorts, and TikTok, or share a cloud link with no account or download needed for the viewer. The app also supports project save and resume, undo and redo, and is built specifically for macOS with Apple Silicon support.