Seline Analytics

Website and SaaS owners often use Google Analytics but find it overwhelming, slow, and infuriating to navigate, so many never actually check their reports. Google Analytics also raises privacy concerns since it uses cookies and may sell visitor data to advertisers, forcing sites to show cookie consent banners for GDPR/CCPA compliance. Alternatives like Plausible or Fathom are simpler but lack deeper features such as visitor journeys, funnels, or revenue attribution, while tools like Amplitude or Mixpanel offer product analytics but are complex. Founders describe switching from Google Analytics, trying tools like PostHog, and giving up due to complexity.

Seline provides a real-time, cookie-less analytics dashboard covering referrers, countries, devices, and UTM parameters, requiring only a small (~2kb) HTML snippet with no cookie banner needed since it uses non-reversible hashing instead of storing personal data or cookies. It includes visitor journey tracking, custom funnels to spot drop-off points, and user profiles with custom attributes for SaaS product analytics, including churn and engagement views. An in-app AI assistant (with an MCP interface) can answer questions about site data, generate CSVs, and build funnels, while revenue tracking integrates with Stripe, Polar, and Shopify to attribute revenue to channels. The company is EU-based, hosted in Germany, GDPR compliant, and built by a small bootstrapped team in Warsaw, Poland.