Sitefire
Sitefire helps marketing teams track and improve how AI tools like ChatGPT and Perplexity mention their brand.
The Problem
Marketing teams today optimize for Google search but have little visibility into how large language models like ChatGPT, Gemini, Perplexity, and Claude describe their brand or cite competitors when answering customer questions. Without this visibility, they cannot tell which prompts mention them, which content earns citations, or whether AI-driven traffic is converting into leads. Existing SEO tools and checklists do not address this gap, leaving teams unable to measure ROI from AI search or prioritize which content and pages to fix or create.
The Solution
Sitefire is a marketing suite built for the agentic web that monitors brand mentions across ChatGPT, Gemini, Perplexity, and Claude, and recommends or executes actions to improve AI visibility. Its AI Monitoring tracks which prompts surface a brand, Source Analytics identifies top-performing domains and URLs driving citations, and Agent Analytics measures both human referral traffic and AI bot crawling to estimate ROI. A set of agents (Create Content, Improve Content, Earn Media, Engage UGC) can research citation patterns from top-cited competitors, draft brand-aligned articles, and push them directly to CMS platforms like Webflow and Framer for review and approval. A companion tool called Spark acts as a personal SEO/GEO assistant that delivers reports and content recommendations on demand.
