Sona8

Leaders in large organisations often cannot listen to everyone at scale, so only the loudest departments and best-connected people get heard. Important signals pass through multiple layers of handover before reaching decision-makers, and each handover filters out detail, so by the time a signal arrives it may be incomplete or too late. The page gives examples: sales teams learning about product changes from customers instead of internally, a recurring night-shift fault going unreported until after a costly rollout, and store-level knowledge never reaching head office. The cost described is decisions made or rolled out before the people with relevant information were consulted.

Sona8 has an AI interviewer call or chat with each person in an organisation, by phone or browser, in their own language, for 10 to 20 minutes, asking one question with follow-ups based on what each person says, and letting people share screen or camera if useful. Every answer is then coded by ten AI agents, with a theme counted only when six of the ten agree, so leaders see how many people said what and in what words, without individuals being rated. Leaders read the resulting Insights and can ask follow-up questions against the results in Claude, ChatGPT or Copilot, then interview again after acting. The company describes use cases including AI adoption, operational excellence, sales effectiveness, post-merger integration, employee engagement, innovation management and store performance.