Theo

Small business owners often have websites that are invisible to search engines, meaning potential customers searching Google or AI tools never find them. Theo's own audit of 6,861 small business websites found that 47% of the 4,633 sites with search data get an estimated zero visitors a month from Google search. Business owners today either try to manage SEO themselves (costing 10-20 hours a week), hire freelancers or agencies (costing $1,000 to $12,000 a month), or use DIY builders like Wix or Squarespace that provide tools but no ongoing optimization or traffic generation. The result is sites that look fine but function more like hobbies than businesses because nobody can find them.

Theo is an AI-driven service that builds a website by asking business owners a few questions, importing existing site content or social media info, and offering a choice of design templates. After launch, Theo continuously works on the site: publishing fresh content like blog posts and landing pages, optimizing for keywords relevant to the business and location, fixing SEO issues, and refining copy, calls to action, and page layout to improve conversion. This ongoing work is included in the monthly plan and does not use the user's chat credits, which are reserved for specific requested changes. The service costs $69.99/month after a 30-day free trial, with Starter and Pro tiers offering different monthly credit allotments (4,500 and 7,000 respectively) for larger requested changes, plus optional credit top-ups.