Traced

Startup and SaaS teams need to know when competitors change pricing, messaging, or features, but manually checking rival websites is tedious and easy to neglect. Without a system in place, teams discover competitor moves late, often after they've already affected deals or positioning. The text frames this as something teams currently do through ad hoc research before meetings rather than through any structured process.

Traced takes a product URL, learns what the product does, who it serves, and how it's priced, then identifies relevant competitors automatically. It scans each competitor's pricing page, landing page, and feature list every week, detects what changed, and delivers an AI-written summary with side-by-side diffs showing before and after. Users get 12 months of historical view to track how a competitor evolved over time, and Premium plans can trigger an on-demand rescan instead of waiting for the next weekly cycle. Reports arrive by email and remain available in a dashboard, and the system only monitors public-facing pages (homepage, pricing, features, changelog), not anything behind a login.