Tuur

People planning a trip to New York City face a huge, scattered set of options for tours, museum tickets, Broadway shows and day trips to places like Niagara Falls or Washington DC. Today they typically have to search multiple booking sites and attraction pages individually to compare prices, durations and group sizes. Tuur's own category pages (Popular Tours, Museums, Broadway Shows, Outside NYC) imply this fragmentation is the starting problem: a visitor wants a simple shortlist of what's worth doing in the city without digging through dozens of listings.

Tuur is a curated listing site that organizes NYC experiences into clear categories such as Popular Tours, Museums, Broadway Shows and Outside NYC day trips, showing each option's price per person, duration, group size and activity level. Clicking a listing sends the visitor to book directly through GetYourGuide via an affiliate link rather than through a Tuur checkout. The site also publishes a blog with NYC-focused travel content (events, travel tips, seasonal guides) and offers a newsletter signup. On the business side, Tuur runs two partner-facing programs: a 'List Your Tours' page for tour operators who want to be featured, and a 'Become an affiliate partner' program for others who want to promote Tuur's listings.